How to Start a Home Based Business and Grow It to Profitability

In this discussion, we are going to focus on issues pertaining to how to start a home-based business. Many of the most successful businesses were actually started it in someone’s home. We’re all familiar with the many fables and legends of individual starting multi-billion dollar enterprises in their basements and garages and certainly you can develop a highly successful business that is based from home. Of course, only a small and almost infinitely small fraction of the use of home-based businesses will become as successful as the next Microsoft were Facebook, however, you can develop a secondary income for yourself to the development of a home based business. In fact, over time, your home-based business may become your full-time job. When you are starting a home-based business, the most important thing to do is to first determine what type of business at you ultimately seeking to start. Many people, with the advent of the Internet, have taken the starting small e-commerce businesses were small blogs are able to generate a modest amount of income on a monthly basis. As such, we fully recommend that you harness the power the Internet when you are starting your home-based business. However, not all home-based businesses need to be based on the Internet or have a nationwide presence. For instance, if you are very good with numbers and have a strong background in bookkeeping, then it is very common for you to open up a part-time bookkeeping practice that is based solely out of your home.

One of the downsides to opening a home-based business that operates with local clients if they can come off as unprofessional that you simply work out of your home as it pertains to the services that you render. As such, you may want to work directly with the client at their location or providing services such as bookkeeping or other personal services that do not necessarily need to be rendered within your home. Over time, you may want to be to able to afford a small office space that will allow you to give your business and more professional look as it pertains to working with local clients.

It should be noted, on a side discussion, as it pertains to financing a small business it is somewhat typical. The small business administration typically does not allow for loans made to home-based businesses. This is primarily due to the fact that one of the reasons why the small business administration was created was so that traditional businesses could be launched and individuals would hire other people within their small business facilities. As such, you may be an excellent candidate for a SBA loan however you are going to need to move into a traditional facility before you’re able to receive this type of financing. However, there are a number of other types of financing methodologies available to you. This may include using some of your own savings, using some income from your 401(k) or IRA accounts, taking out a personal loan, using credit cards, or working with a potential investor that can provide you with the financing that you need in order to launch a business. Of course, there is no proper way to ever play in the business, there are a million ways to skin a cat, and as such you may want to tap some unconventional means as it pertains to obtain financing for your home-based business. As it pertains to using credit cards or personal loans in order to finance your home-based business, this can be a very expensive endeavor. Most personal loans are unsecured by any type of tangible property more tangible asset typically has a substantially higher interest rates in the back associated with a secured loan. In most cases, your interest rate can vary anywhere from 9% to 20% per year depending on your overall credit score. As such, it is absolutely imperative for use loan financing in order to start your home-based business recommend that you very carefully to all potential financing options for using personal loans or credit cards. In time, there are other types of lending facilities that you can use as it pertains to receiving the financing that you may need on the ongoing basis.

After you determine which type of home-based business one a start, it is time to start the preparation of your business plan. Here, you’re going to want to create a blueprint of how you intend to provide your services or products the general public, how you will integrate certain procedures and protocols into your day-to-day activities relating your to your home-based business, developing a well focused financial model that has a profit and loss statement, cash flow analysis, balance sheet, pregame analysis, business reaches page, and general assumptions page that will be used in conjunction with your company, and a detailed overview of how you intend to market your business.

As we discussed before, you can use the power of the Internet to market your business, even on a local level areas many home-based businesses are now also turning to popular social networking websites such as Facebook, Flickr, tumbler, and other popular portals in order to get the word out among people they know. You have a number of contacts within your local area that have a specific need for a specific type of service then you may be able to reach out to them directly by being able to directly contact them via e-mail and through the affirmation social networks. In fact, we strongly recommend that you create a Facebook page and work-related social networking page that showcases your home-based business in exactly the services that you provide as it relates to your company. If you are engaging in e-commerce operations, then it is extremely important for you to invest heavily in promoting your business through social networking media, search engine optimization, and pay per click marketing. In time, you’ll find a number of people are able to find your e-commerce platform very quickly and that your infant every turn over rate will be extremely high. Although this is somewhat of a general article pertaining to how to start a home-based business, you are, again, engaged in the business of selling products on an e-commerce basis than we strongly recommend that you also use very popular third-party selling platforms such as eBay and Amazon so that you are able to, again, had a very brisk inventory turnover as it relates to your overall operations. In the following, that at the onset of your home-based business operations, you are typically able to sell more of your e-commerce-based merchandise through Amazon and eBay versus through a proprietary e-commerce site. Additionally, as it relates to e-commerce, these websites often charge minimal fees as it pertains to showcasing the products that you have for sale to the general public. As such, if you are selling products that you are either acquiring or producing on your own that you may want to check out this type of third-party sales platform in order to further your sales as time progresses. Of the utmost importance that you developed a very strong marketing plan especially to if you are engaged in e-commerce selling activities.

Relating to our discussion as it relates to financing ongoing business operations, once you have established your business then you may want to consider the possibility of taking credit cards. If you are heavily engaged in e-commerce, you can usually secure a line of credit based on your amount of money that is coming in through the credit card receivables that you receive. For instance, if you operate an e-commerce website that generates $10,000 a month in revenue then you can typically obtain a credit line equal to approximately $10,000-$20,000 depending on the specific lender. This is commonly known as merchant financing and it can be a very good way for you to manage your cash flow on a month-to-month basis as you plan on starting a home-based business. However, unlike in SBA loan that were conventional business loan, merchant financing based on credit card receivables is typically very expensive. As such, it is strongly recommended that you use this type of marketing sparingly as it does cost a significant amount of money. Typically, work in financing is approximately the same interest rate costs associated with a personal loan or credit card.

Also, you’re going to want to think about whether or not you shooting for your business or create a limited liability company to manage your business operations. If you do decide to incorporate create a limited liability company then you will have the ability to create a bank account in the company’s name, and don’t conduct business under the company’s name, and have that company almost act as a third-party as he progressed business operations. Additionally, there are many tax benefits associated with incorporating as you will be able to more effectively receive and deduct certain expenses for your home-based business. On a side note, and home-based business should ever be started for tax savings purposes. In fact, the IRS has cracked down substantially on individual entrepreneurs have created a home-based business solely with the intent to write off a substantial amount of their ongoing living expenses were ongoing business expenses. As such, you need to ensure that you are operating this as a legitimate part time business it is simply based out of your home. When you’re starting a home-based business, we strongly recommend that you have a certified public accountant or tax attorney work with you so that you can properly plan out how certain normal expenses within your home will be deducted if you were Corporation or your limited liability company. Of course, you do not necessarily need to start a corporation or limited liability company in order to larger business operations. At the onset of operations, you can decide to work as a sole proprietor which means that ultimately everything that you do as you conduct business is through you as an individual and not as appropriate. However, with this comes the risk of unlimited liability if something should happen or if you are sued. For instance, many business experts often recommend that a individual business does incorporate into the fact that it should something go wrong be litigating party can typically only go after the assets that are held by the corporation. However, if you were acting as the sole provider, any leading party can come after all of your personal assets including your home, vehicles, retirement accounts, and other issues and assets that you may have been held by your person. As such, you should make a determination as to whether or not you will be engaging in any type of activity or selling any product that ultimately could have some potential for you don’t wind up in court for one reason or another. Again, we always recommend these speakers with attorneys for all of the advice as it pertains to these matters.

This business can be a fun activity and certainly can provide you with a very good source of secondary income for the ability to eventually turn your home-based business into a full-time job. Again, in summation, you need to always ensure that you are starting a home-based business for the right reasons. The wrong reasons, as we discussed throughout this article, include simply starting a home-based business with the intent of paid tax deductions. The best reasons for starting a home-based business are typically because you want to have a business that provides you with ancillary income that this is your passion and that you want to create a full-time business out of it in the future.

7 Things to Consider When Engaging Small Business Consultants

Many small businesses are experts in their field and know their own business inside and out. However lots of small business owners lack the time or expertise required to implement certain projects. That’s where a small business consultant can step in and help.In order to achieve a successful project it’s important to be clear about what you want your consultant to be able to do for you. Just as important is selecting a consultant with the right skills for the job, but how do you make sure you don’t get off on the wrong foot?Here are some things to consider:1. Are you looking for a research/diagnostic approach or do you need help with implementation?Firstly are you looking for someone to take a diagnostic approach to a business problem you are facing? For instance, which market segment should you enter? Or what product line should you sell? Or is your business need about implementation? For instance, you’ve identified that you need to be on Social Media and need a marketing consultant with the expertise to make this happen.The two needs are different and some consultants are better in one area than the other. To find out whether your prospective consultant prefers to work on implementation projects or research projects ask them. Don’t be afraid to ask them for specific examples of projects they have worked on and how they have tackled projects similar to yours in the past.2. Ask prospective consultants how their clients are better off after they leave.What sort of outcomes were they able to achieve for their clients? Look out for wishy-washy answers. Look for specific examples and outcomes. Does this fit with the sorts of outcomes that you would like for your business? Where they able to increase website traffic by a certain percentage, reduce staff turnover by a certain amount or generate more business for the client?Picking the wrong person for the job might end up feeling like you are pushing water up a hill with a rake. Not only will the results be less than optimal but it may end up being a costly and stressful experience also.3. Be careful of wanting champagne on a beer budget.Do you want fast, cheap or talented? You must pick two out of the three. There is a triangle trade off here. You can get premium talent, faster results or a cheaper cost but Taylor Swift won’t teach your team how to sing tomorrow for free if you see what I mean.Often a small business owner will set a budget and then begin the search for the best talent and/or fastest result within that budget. From my experience a budget-driven approach can often compromise results. Your best approach is to establish your desired outcome, then judge each potential candidate by how likely they are to be able to achieve that outcome.4. Look for a solid “About Us” page.Ask consultants about their qualifications and their approach. With so many so-called ‘experts’ out there it’s really important to identify who is qualified and able to do the job for you. Ask prospective consultants questions about their skills and experience to determine whether they are fit for the job. Are they methodical in their approach? Do have a history of achieving quality results for clients? This will help you to avoid being mislead by organisations with few processes, a glossy website and no real qualifications or experience.5. Ask yourself whether you think you will be comfortable working with the consultant.Do you think they are going to be the right fit for your business? Can you see yourself and your team working well with them? Sometimes it’s less about the exact industry experience they have had and more about their ability to get results.6. Think about goals and outcomes first.Don’t pick a technical specialist to do a job when you really need someone who can deliver a sales outcome. Think about your goal first, what are you trying to achieve? For instance, if it’s conversions and leads from your website then perhaps what you really need is a marketing consultant to advise on the layout of the website rather than just a technical person to do the build. A technical person can definitely build the website for you, it will function beautifully, but will it achieve your goal of converting traffic to sales?7. Be wary of small business consultants who are all things to all people.A good consultant will be honest about what their speciality is and will not simply be a ‘yes’ man or woman. They will push back on projects, ideas and suggestions that they don’t think are right for your business or are beyond their area of expertise. Look for a consultant with backbone not someone who lets you steer the project without alerting you to the danger that lies ahead because they are too afraid to question your judgement or afraid they will upset you. I’d rather have an expert question me and make suggestions than sit back and watch me sink the ship!So whether it is a marketing consultant or a small business consultant you are looking for, many of the same rules apply. Identify what you need and look at it from an outcomes perspective, work out who has the expertise to help you achieve your goals and whether or not you are comfortable working with them. Look for someone who is genuinely interested in working with you and passionate about what they do.

Where To Find The Best Free Advertising Online

The other day I decided to clean out my garage, and was amazed at the amount of unwanted items I’d collected over the last couple of years. There was a couple of cell phones, ski boots, my old laptop, pieces of furniture and even the old salt water system from the pool. All were in excellent working order and far too good to throw away. Thinking that they would certainly be useful to someone somewhere, I decided to advertise them on the Internet. But where would I find the best free advertising online?

I decided to research the main websites.. like Craigslist, US Free Ads, and eBay before deciding which would be the best place to sell my unwanted items. Key criteria was going to be ease and speed at which the items were sold, and of course how much I would get from the total sales. A quick visit to each of the sites had me realizing there was no simple answer when it comes to selling your unwanted items. Finding the website offering the best free advertising online was to be no walk in the park.

I started by categorizing every aspect of the selling process, making a note of the strengths and weaknesses of each of the online advertising services I was to research. Here’s a few notes on my findings.

Craigslist – Free Advertising Online

The Craigslist web site works in much the same way as an old fashioned classified ads portal, with the main difference being that you are able to add images with your text, and buyers are able to browse advertisements in their own geographical area (city and state) by category or simply by the date, making contact with the seller either online or by phone number, assuming one is provided. Sellers choose a metropolitan area, and category, create an ad (with or without photos) adding their phone number if they wish. The seller’s email address is hidden from would be buyers. Contact with the seller is made through internal email. The seller thereby controls how they wish to be contacted by prospective buyers. The great thing about Craigslist is it’s free, with no charges for seller or buyer. Shipping costs are rarely an issue as the web site works locally giving potential buyers the opportunity to visit, inspect and collect merchandise.

A couple of disadvantages with Craigslist are firstly your advertisement is limited to one particular metropolitan area, and secondly, because of the open nature of the bulletin board, it has become a haven for spammers and scammers, so you need to be on your toes and never release any goods until you’ve been paid in cash.

US Free Ads – Free And Paid Online Advertising Services

US Free Ads has been offering free advertising online since 1999, and the web site offers both free and paid online advertising services to it’s 800,000 members.

Basic membership is free, but is limited to private non-commercial use. Once you’ve registered, you are entitled to free advertising online, and can choose to either go nationwide or stay in your own metropolitan area. You can place a new advert at any time and you are able to advertise most products, items and services, as you would expect to find in a regular newspaper classified section. As a seller you can place your advertisement with images, and. prospective buyers can contact you through internal email so although you might receive the odd spam mail, security is pretty good.

eBay Classifieds – Local Free Advertising Online

Most people automatically think of eBay as being a paid auctions web site, but eBay Classifieds was launched in the U.S. in June 2007, originally as Kijiji.com, and specializes in free advertising online with the emphasis on local ads. You will need to register to post a free ad, but once you log in you’ll find loads of categories to choose from and 272 local community areas across the US.

The only drawback I found with eBay Classifieds is that it is local only, so you are only able to place your ads in your own area. Security is good though and because eBay Classifieds is part of the eBay Group, you can expect your ads will have a great deal of exposure.

So, having had a closer look at these three quality, online advertising services, I found it difficult to make a choice between them. Then it dawned on me.. since there was no fees involved and they all offered free advertising online, I decided to advertise my ‘stuff’ on all three portals. It turned out to be a fun exercise and needless to say I sold everything within a week. I did notice that the bigger items sold through Craigslist, and the more expensive items sold through the contacts I made at US Free Ads, with the remainder of my sales took longer, but sold through eBay Classifieds.

At the end of the day, I guess I was unable to discover which was the best free online advertising portal. My advise to anyone interested in clearing out the garage, looking for a new job, buying a used car, selling your old bike, lining up a babysitter, or simply warming to your kids’ plea for a puppy, is to keep your options open. Use all three of these fine online advertising services to full advantage, and I’m sure, like me, you’ll be delighted with the results.